Salvatore Iaconesi and Oriana Persico – Obiettivo

Obiettivo

Salvatore Iaconesi and Oriana Persico

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Credit: Anne Freitag

The first material outcome of a greater project called Datapoietis, Obiettivo is designed as a warning light system for public spaces. Fed with data sourced from international organizations, it reacts to the number of people living in extreme poverty. The red light emitted by the object is an alarm; Obiettivo is a “totemic object”, designed to raise awareness and make us more sensitive towards one of our planet’s most threatening and complex issues. Built to be installed in public space, the prototype aspires to become a pole for urban neo-rituals, to promote shared action, a new mode of collective responsibility, supported by technologies and science. Datapoiesis, Obiettivo’s collaborative umbrella project, focuses on the production of data-based art and design that fosters new relationships within our globalized world.

Credit: Anne Freitag

About the artists

The artistic team Salvatore Iaconesi and Oriana Persico observe the mutations of human beings and societies in the advent of new technologies and ubiquitous networks. With projects poised between poetics and politics, bodies and architectures, squats and revolutionary business models, the duo promotes a vision of the world in which art connects science, politics, and economics. 

Iaconesi is a robotics engineer, hacker, interaction designer, a TED, Eisenhower, and World Yale Fellow. Persico is a digital communication and inclusion expert and cyber-ecologist. Together, they are authors of global performances, publications, and artworks that have been exhibited all over the world. They founded the Rome-based research center Human Ecosystems Relazioni (HER) as well as the international network Art is Open Source (AOS), which is dedicated to the interconnections between art, science, and technology.